American Standard: Flush 2020 Campaign

Flush 2020

2020 was crap. American Standard wanted to treat it that way. We created custom toilet paper filled with some of the worst parts of 2020, like murder hornets, COVID, being stuck on mute, and gave it away in a social driven online contest.

30,000+ Entries
350+ Million Impressions
76,000+ Social Media Poll Votes
42.5% Engagement Rate on Paid Facebook Ads
Millions in Estimated Ad Value